You’re exhibiting at an upcoming tradeshow. Congratulations! If this is your first time prepping for a tradeshow, it can be overwhelming. You may not even know what you don’t know. You aren’t alone, it’s a feeling many people before you have felt. Our team has compiled a list of strategic questions you should be asking as you go through the planning process. Below are some of the major components to work through and questions to ask as you plan.  

  • Determine your show objectives, your lead goals, and your show messaging.
  • Any monkey can order electricity, but does said monkey know what questions to ask to order the correct amount?
    • Questions include: What, and how much, equipment do we need to power? Where is said equipment going in the space? Do we need to think about hiding cords? Does the equipment need to be powered 24 hours/day or just during show hours?
  • Do I rent or ship electronics/furniture (televisions, display monitors, lighting, entrance counters, chairs, etc.)?
  • How many staff are appropriate for my booth space?
    • Do I need subject matter experts and demo bodies?
    • Do I need a greeter?
  • What kind of layout is inviting, but not too inviting?
    • Ideally, you’ll want visitors to cycle through your booth. You don’t want people who have no interest in your company and are using it as a resting place. You do want to attract those attendees who have a need for your product or service.
  • Did I budget for costs outside of just concrete (or booth space)?
    • Examples of additional costs include: labor, electricity, internet connection, rigging (hanging signs or lighting) equipment/furniture rental, lead retrieval, drayage (cost to ship items and then get them transferred to your booth).

Once you’ve outlined your strategy and plan to tackle the show, next up is packing. Our friends at RFP365 have created a helpful infographic to make sure you don’t forget any essentials.


Need additional help on prepping for your upcoming tradeshow? Send us an email at, we are happy to help.